The basis of my second media article is centred around the use of media, both news journalism and views journalism, in defining both the ‘left’ and ‘right’ wings of society. Through subtle connotations or explicit opinion, coupled with the authoritative influence of the media itself, the media is used to satiate the need for each side to separate itself from the other. This need is unique, in that is is seen as political foul play to defame a seemingly opposing group, yet it is essential to do so in order to cement one’s beliefs and situate viewers in alignment with your view.
My focus will be on the differing perspectives of free to air television, be that: The ABC; Channel 9; Channel 10; Channel 7, and how media ownership influences the structural techniques, common words and phrases, and images that, through repetition, carry connotations aimed to shape the perspective of the viewership.
Channel 9 Network
Channel 7 Network